• Product Debut
  • Vehicle Launch
  • Photography

For the 2013 SEMA Show, Lexus introduced a series of project vehicles that would be debuted in Las Vegas, Nevada. Lexus called on the team at Lightcapturers to execute a distinct photography concept and post processing direction to work in conjunction with their print materials and digital advertising efforts.

Our team worked with their creative director to photograph all three of their project vehicles to assist in creating an online presence that showcased Lexus’s presence at the SEMA show.