Vorsteiner VX Program

SEMA Campaign

Vorsteiner contacted us for their most important aerodynamic program release of the year – the VX program for the Ferrari 458 & McLaren 570S.

“It was an aerodynamic package they have been working on all year –a highly anticipated program right in time for the 2016 SEMA Show in Las Vegas, Nevada. Stress levels were at an all time high, not only to finish the cars for the show, but also to deliver a marketing campaign for the masses.”

The technical aspects of the copy writing and graphics were one of the more difficult pieces of this project.  We encountered areas of aerodynamics we did not fully understand, but overcame these challenges by doing hours of research on the topic while taking our own creative approach.

The project needed to work in conjunction with email, graphics, newsletters, print, and web. We shot every image with a specific headers and graphics in mind in order for it to look fluid with one another.

For both vehicles, our team at Lightcapturers launched various newsletters, two full fledged landing pages, as well as two short catalogues in a span of a couple weeks. Everything from the page designs, copy writing, photography and graphics were executing by our team.