From Sunrise to Sunset

Time Attack Battle of Light & Location

From Sunrise to Sunset

The Challenge

One of our recent endeavors was the initial launch of Titan 7’s new brand and wheel series. We were hit with a question: “Can you shoot ten cars in a day?” – Sure. “Can you also use the same location but create a different vibe between each?” – Challenge accepted.

Ten locations and back

We had a local track to ourselves from sunrise to sunset with a total of ten cars at our disposal. A goal of achieving a different vibe between each photo set while using the same location the size of two football fields. Our team of three creative’s planned each shot, composition, background and action each vehicle took. A combination of back plates, color alterations, and countless hours behind Photoshop brought us to ten locations and back.

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